From Blogger To Small Business Owner

“I live to create.”

I took a little detour from this blog since Covid decided to make an appearance. My family and I moved three thousand miles away from friends and family (military move), and suddenly; everything shut down. I found myself home with three girls, two of which would be forced into online learning. (Let’s be honest, it was a terrible version of homeschooling.) My husband deployed, and I found myself unmotivated to blog about anything. Honestly, I was just trying to keep my sanity most of the time.

Homeschool; Covid Style

In one of the few things I could do with my girls, we started to explore local state parks. It got them out of the house and free to explore various forests and beaches. Let’s be honest, the beaches where we live are mostly rocks and shells; Not a lot of sand. During one of these explorations of the local area, we came across a beach that was covered in beautiful sun-bleached shells. The little ones (as I call my youngest two daughters), set out finding and collecting as many pretty shells as they could carry. I ended up staring at a pile of shells that evening wondering what the heck I was going to do with them all. The idea was for my girls to paint them the next day; But I started to paint them that night.

The cleaning and prepping part isn’t my favorite.

When I say paint, I mean Decoupage. The term meaning “the art or craft of decorating objects with paper cut outs.” Sounds weird right? I looked up on Pinterest for some ideas of what to do with shells, and rest is history. My Pretty and Practical blog quickly turned into a 5 star rated Etsy shop turning the unique shells my kids and I find into pretty ring and trinket dishes. Eventually this blog became a bit obsolete, so I went in and had the website redirect to my Etsy shop while I focused all my creative energy (and my sanity) into my new business venture.

The first shells I ever created.

Fun, right? I threw myself into creating inventory, building my Etsy shop and marketing myself on social media. A lot of time and love went into my new creative outlet. As time went on, I grew more confident in the creative process and started focusing on different collections. I even branched out, testing the waters in making jewelry, boxes and wands. The wands were a great addition during the Halloween season. Eventually, I circled back to just shells; They are the most fun for me. When my husband returned home from his deployment he was impressed with what I had built for myself while he was away. One of the many reasons I love him is for his genuine interest in the things I do. He started going with me to collect shells, and became so excited to be apart of the process that he took over the cleaning of the shells for me (my least favorite part). This freed up so much time for me to create more and not spend hours cleaning and prepping shells. “Teamwork makes the dream work.”

My first batch of wands. Each one is around 12″ long. They sold out immediately.

Now, as you can see, I am back to blogging. The Etsy shop is still thriving and growing; even as I venture into other things. More to come on all of that soon! I am excited to be back into writing; Updating you all with what I have been up too, and what I am doing going forwards. The Pretty & Practical business is growing and I couldn’t be more excited! For now, you can head on over the my home page at www.prettyandpractical.net to check out all of my blog posts, and don’t forget to take a look at the menu tab. That’s where you will find the link to my Etsy shop, the link to my Amazon storefront (where I keep all of my Amazon favorites saved for you), and even a link to my Poshmark closet.

If you aren’t already, make sure you sign up to follow along with this blog. Head over to the “About Me” section to find the follow tab, the link to my Instagram @pretty_and_practical, and my Facebook page. Feel free to message me on any of the platforms with any questions! Stay tuned for more blog posts!

One of my current shells available in my Etsy shop.

xoxo Kat

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